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Make Happen is developed as a hybrid program, and customized for ambitious startups with no time to lose.

Therefore, we offer three different levels of participation, so that you can choose the most suitable alternative for your company to get going with communication strategy, branding and sales.
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What you will get

This course gives you an introduction to key essentials when accelerating and growing your company. We've gathered the best tried-and-true practical advices from serial entrepreneurs and professionals who knows your pains & gains.

  • Short introduction videos to get you started

  • Actionable and practical to do's

  • Live sessions with keynote speaker

  • Downloadable models and tasks

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Course Structure

  • 1

    Introduction

  • 2

    Module 1

    • Session 1: How to build a brand platform

    • Get going with your brand platform

    • Session 2: Communication and customer insight

    • Communication and customer insight

    • Session 3: Positioning

    • Session 4: Communicating your position

    • Identify & communicate your position

    • Outro
  • 3

    Module 2

    • Session 1: Digital presence and visibility

    • Session 2: Choose the right brand architecture

    • Session 3: Addressing the issue of accelerating sales

    • Decision maker profile segments

    • Session 4: Connecting your revenue streams to your product

    • Gap analysis model

    • Values and barriers model

    • Summing up with ScaleupXQ

    • Outro
  • 4

    Module 3

    • Session 1: A closer look at the value journey

    • Session 2: How to find focus

    • Session 3: Building a sales organisation

    • Session 4: Top of funnel – accelerate sales

    • Summing up with ScaleupXQ

    • Outro
  • 5

    Module 4

    • Session 1: What's in a name?

    • Session 2: Tone of voice and messaging

    • Session 3: The value of visual communication
  • 6

    Module 5

    • Session 1: Working with OKR's

    • Summing up with ScaleupXQ

    • Session 2: Smart content creation & some bonus tips

    • Session 3: How to utilize marketing to accelerate sales

    • Session 4: The data driven marketing team – automation & personalization